Saturday, December 29, 2012


Wednesday, November 7, 2012


I have no clue how this somewhat creepy creature was supposed to sell apples, unless it was like using garlic to keep away vampires, will these apples keep the goblins from invading your home?

Saturday, November 3, 2012


This label captures 2 common themes on crate label art, girls and horses. I understand having girls on the label, they are used to sell everything and have been for a long time, the horse is a little confusing. The only thing I can think of is that it is a wholesome, rural image.

Saturday, September 1, 2012

Lake Wales Florida citrus label

Lake Wales in central Florida is perfect for growing citrus and they took advantage of their semi-royal name when creating designs for their citrus crate labels.

Thursday, August 30, 2012

Florida citrus train ad

I think this ad is really nice, the graphics are great and trains have been traditionally associated with Florida so the image really works.

Tuesday, August 28, 2012

Plymouth Citrus label

This grower's association took advantage of their location's historic name for their label design, however a picture of an old rock doesn't really call to mind yummy, fresh citrus.

Sunday, August 26, 2012

Florida Citrus Civil War label design

I don't know about you but nothing brings fresh grapefruit to mind like thinking about the American Civil War.